Trinity Gaming India, in collaboration with Lenovo, Intel, and YouTube, has introduced Gamerz Night Live, an innovative virtual gaming campaign that has garnered a viewership of approximately ten million to date. This initiative aims to reshape the Indian creator community by offering a platform for over 100 creators from across the country to showcase their talents. The campaign spans over eleven weeks, featuring more than 14 episodes and generating over six million views on YouTube.
Gamerz Night Live serves as a hub for upcoming episode announcements, highlight reels, engaging stories, and collaborative posts, amassing over ten million views. The campaign spotlights renowned content creators like Mortal, Scout, and Regaltos, alongside regional, micro, and mini creators. The games played include Battleground Mobile India (BGMI), Valorant, CS Source 2, Fall Guys, Among Us, Prop Hunt, and GTA V.
Opportunity to growing
Trinity Gaming India’s CEO, Abhishek Aggarwal, emphasizes their commitment to providing creators, regardless of size and follower count, with growth opportunities in the gaming industry. With the success of Gamerz Night Live, Trinity Gaming India looks forward to a more substantial presence in the gaming landscape in the upcoming year. The event is set to conclude by December 2023, offering a diverse and inclusive celebration of casino games with fan-favorite titles and creators.
Anita Kotwani, CEO for South Asia Media at Dentsu, and Dentsu Gaming Lead, highlights Gamerz Night Live as the first-ever recreational gaming intellectual property, bringing creators of various sizes together for wholesome gaming entertainment. Brands like Lenovo and Intel, known for gaming-centric products, leverage the platform to showcase themselves to a relevant audience, aligning with the target demographics suitable for brands like Lenovo and Intel. Interesting to see how online casinos benefit from this opportunity.